MAX registration

gregdemichillie — Wed, 28 May 2008 16:01:03 +0000

Registration for MAX, Adobe’s annual conference for designers, developers, executives, and anyone else who wants to be on the leading edge of what we’re doing. It’s in San Francisco, with versions to follow in Milan and Tokyo.

I went to my first MAX back in 2006 as an analyst and it was an eye-opener. Between working at Microsoft and then analyzing them, I spent most of time thinking about .NET and had never taken a holistic look at what Adobe was doing. If you’re a .NET Developer, you owe it to yourself to take a look at what Adobe is doing with Flash, Flex, and AIR. It just might change where you’re headed. It certainly did for me.

New job, new blog

gregdemichillie — Thu, 22 May 2008 23:44:18 +0000

Last Monday was my first day in a new job: I’m now on the Product Evangelism team at Adobe Systems. Prior to this, I was an analyst at Directions on Microsoft, focusing on explaining Microsoft’s developer tools and platforms to corporate customers, the press, and Wall Street, among others. Before that I spent 9 years (1992-2001) in Microsoft’s Developer Division, working on products like Visual C++, J++, and the first version of C#.

Some friends ask me why I moved to Adobe. It’s simple. If you’ve seen the totally brilliant movie Ratatouille, recall the food critics line near the end:

In many ways, the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that, in the grand scheme of things, the average piece of junk is probably more meaningful than our criticism designating it so.

So after 6 years of sitting on the side, it’s time get back in the arena. I’ll be posting about Flash, Flex, and AIR from the perspective of someone steeped in the world of .NET.

Greg DeMichillie

MAX registration

New job, new blog